All crazy for Brazil – meet me in Rio by Bershka

Good morning nice girls and TGIF! Oh yes, weekend is finally come, it’s time for fun and relax. Looking around at many websites, it seems that Fifa World Cup is affecting everything: from music to art, from tv programs to talks with friends, and also fashion has not been immune. The fact that the event will take place in Brazil has brought a wave of “carioca style” in many collections as ever this year, the collections have bright colors, crazy necklines, and the fresh and jovial mood typical of that country. Of course, the fact that internationally renowned models like Adriana Lima, Alessandra Ambrosio and Gisele Bundchen both Brazilian and perfect ambassador of the event, it makes everything much more interesting to those who work in fashion, and not only them. So, among the brands that have been inspired, there is certainly Bershka

Bershka has created a special collection, called “Meet me in Rio”, for Spring/Summer 2014. The collection is a mix of contrasts and colors, style and cultures, just like the country it celebrates. A bohemian mood, accompanied by a certain amount of romance, accompanies the entire collection, a mix between Coachella and pretty chic. Bohemian style is mixed with 90s vibe and a little touch of sporty style, one of the trend of the season. The collection is an ode to femininity: chiffon, pleats, crochet and lace are the tools that the Spanish brand used to enhance the grace and beauty of women, unleashing an incomparable charm. The woman in this collection appears to be a modern horsewoman, with a style among the urban boho, but never loses sight of her joy of living. Bershka has certainly won his bet style, are you ready to win your own?

Photography –

Drew Jarrett

Models –

Hannah Holman, Rachel Rutt