Conscious and Conscious Exclusive by H&M

Amber Valletta

Hello guys!! H&M fans, are you ready!?!?! Thursday 10 April will be a great and nice day. H&M will launch in its stores two new collections, Conscious and Conscious Exclusive. C’mon, i know you’re thrilled, just like me!

These two collections have something innovative and unique for the world-famous brand of low-cost; in fact, both are made with sustainable materials, and with the new system of labeling CleverCare, which is used to understand how to take care of the leaders in a more sustainable way, through the labels.

Conscious Exclusive Collection will be in limited edition, so you have to be ready to fight for what you wish ( search on H&M.com store nearest to you, or on yoox.com, Master&Muse section), and it will be made with high quality fabrics, as organic leather and silk, and it’s inspired by the flamenco/boho style, something very sensual and interesting.

Conscious collection, that i show you in this article, uses suistable fabrics, as Tencel. H&M has accepted the challenge of our time: be fashionable and protect the environment and people. In many ways, it has won, because all clothes you see here are the perfect result.

A fresh collection, with inlays and embroidery, which give a touch of glamor to even the simplest of clothes; draping, lace, frills, and much more: these details make it a captivating collection that plays on the contrast light / dark, white / blue, and they offer elegance not pretentious or too baroque, but that looks simple and retail, as well as that the substance.

Face of the advertising campaign is the model-and-actress Amber Valletta, who has declared to be happy to have embraced the idea of the brand.

Some time ago, Livia Firth had launched a challenge to fashion: wear clothes made with sustainable fabrics on the red carpet. H&M has taken up the challenge and decided to create something special for every day. Thanks H&M!