QUOTIDIANOMIME

Also available in: Italian

The Milan Fashion Week has ended, and now, with a calm and clear mind, you can make judgments (positive and negative) on this last edition.

In the air of Milan we felt the wind of change, major change.

Just as it happened before in New York and then in London, Milan also had a drop in attendance at the shows. The message is clear: we must clear up confusion and improvisation that has invaded the world of fashion for several seasons. But how? Cutting invitations to fashion shows? And if so, how many credit the applicants? For now this is unclear since many journalists have not been accredited to parades that normally attended. The fact is though that in Milan there was a sharp drop in attendance of bloggers who attended the parades, and street style was almost absent if not before and after the parades of the great names where, as you can imagine, there is a creme de la creme of the fashion industry and celebrities.

Disconcerting, for its size, the power and influence on the fashion lovers of Chiara Ferragni , which not only debuted at Milan Fashion Week with her ​​new shoe collection, but it was also omnipresent. Wherever she turned in Milan there she was with her crew (the TBS Crew) who were attacked by a pit of crazed fans. Too much for a blogger, although super blogger. Moreover, in the days of fashion week, the skinny Ferragni saw the debut of the Lampoon magazine, directed by Carlo Mazzoni who wanted her and Patricia Manfield on the first cover of the head half-year of male and female fashion.

Instead the great confusion regarding the debut of Alessandro Michele from Gucci that, on the one hand, as reported by Style.com , has satisfied the buyers of large commercial realities such as Net at Porter and Bergdorf Goodman whose audience is international, while the other was left wondering printing that, as Vittoria Melchoni, journalist for the group L’Espresso, is puzzled by this total change of direction of the fashion house that disturbs, breaks and destroys (too hard) to the canons of Gucci to which we were accustomed mainly .

There is a similar situation also regarding the departure of Peter Dundas for Emilio Pucci in which there is the most absolute uncertainty about who will be his successor. Massimiliano Giorgetti MSGM? Marco Zanini’s former designer of Schiaparelli? Almost certain is that Dundas will return, probably, by Roberto Cavalli. Even here, though, opinions are discordant, very discordant.

And, finally with the uncertainties that invade Milan, what will be the fate of the National Chamber of Italian Fashion Mario Boselli exit from his post as President? Again, nothing is clear. Some, indeed, to be the new president of the CNMI Raffaello Napoleone of Pitti Immagine. Many, however, as written by Paola Balotelli’s Sole 24 Ore , want to see some the disappearance of Jane Reeve, CEO of the CNMI that has brought great changes to the fashion week in Milan and the Italian fashion system as well as hoped dawn his appointment as AD in January 2014.

Finally, at the level of creativity and highlights for next season, journalists, photographers and buyers were satisfied with what was presented but “nothing has been too exciting,” says Federico Bernini (photographer Mondadori) who has enjoyed the parades of Giorgio Armani, Laura Biagiotti and Tod’s seeing in the creations of the latter “a future for the leaders and their great wearability in the life of every day.” Similar opinions were said from journalists Melchioni Vittoria Espresso and CT (journalist of a famous Italian newspaper that does not want to be named). The first wand Fausto Puglisi for not being consistent with his style and praises Byblos for its contemporary creativity, the second one appreciates the use of materials and attention to detail used by most of the designers ( Prada in particular) but remains disappointed the debut of Michael Gucci reaffirming, as Victoria, the total brutality of the change of style of the house. Fascinated by Marni instead is Andrea Dei, the group of shops Of Pisa, praising the elegance of Consuelo Castiglioni and defines his prints a highlight of next season.

And in this total uncertainty and confusion we pass the baton to the Mecca of world fashion, Paris, perhaps, be able to give us greater clarity on what will happen in the fashion industry here in the coming months.

 Images: Style.com; Bookmoda.it; Fashionblog.it