The press office Negri Firman organized, during the Milan fashion week, the revival of the new / old brand Courreges. The presentation was held in the famous store 10 Corso Como, that is of Carla Sozzani, sister of the most famous director of Vogue Italy Franca Sozzani. Between a head and the other, of course, I had the opportunity to tease a little ‘from the buffets and, above all, to interview the two patrons, that are relaunching this historic brand. Their names are: Jacques Bungert and Frederic Torloting.

Frédéric tells me that, before he sets foot in this adventure, he knew of the existence of a fan club of Courreges, so, with his friend Jacques, thought of buying, offered under the two spouses Courreges, the brand. The task is to relaunch it. “We chose Milan and 10 Corso Como for two reasons: first, because we think that Milan can be a great springboard for us and for the brand, the second is that here, at Corso Como 10 , under the guidance of Carla Sozzani, all the people who are present here can understand the magic of Courreges. It is a sort of skimming to 10 Corso Como, because, with his particular taste, takes only a few brands, we are lucky to be part of it. “Frederic continues to explain: “Our advantage is to have Carla on our side, because she has always been a big fan of the brand.”

Courreges opened, on Monday, its Web site www.courreges.com and the two patrons, hopefully think on the return of the big brand, because “Courreges was high fashion, it was the fashion in the 60s and 70s. Courreges was the first brand that has flagship stores, 180 in the world! The magic of Courreges, perhaps you will understand too, seeing the clothes here, is to be purely contemporary even after fifty years, is immortal. Our task, then, is not to create what is already there, but to propose it on the market, it seems simple, but it is much harder than creating something new, because, with a heritage such as Courreges, it would be even more difficult. ”

Going forward with the discussion they explained that, in 2009, chosen by Andre nd Cocline Courrèges, they were entrusted with the brand and, thus, in one year have recovered the money to buy the brand and relaunch it, and the company that they are making , has just begun …

Ivan Allegranti