Unpredicted by Hemyca

Hello guys! C’mon it’s Monday morning, try to keep a smile on your face, day will pass immediately. And maybe, i say maybe, my dear fashionistas reader, i have something for you to start the week in a very positive way. Last February, i was in London for LFW, and i partecipated to Hemyca Press Presentation at the Somerset House. And it was love at first sight. Just cause i really appreciated Fall Winter 2014 Collection, i decided to show you S/S 2014 Collection, that it’s nice and cool like the first one. But if you don’t know Hemyca, well, here’s some news. Hemyca is a luxury womenswear label based in Chelsea, London. It was founded by two designers very creative, Helen Clinch and Myra Nigris, they met each other during their years at London College of Fashion

In 2009, they launched the HEMYCA brand, with a vision of creating a globally recognised label synonymous with luxury and quality. It embodies the best of British and Italian design. And as every collection, also for S/S 2014, the design duo has created a collection that continues an exploration of fashion and style. Among elegance, sophistication, and fine fabrics, the collection shows a certain appeal thanks to its three-dimensional drawings at the sight. In fact, games and transparencies alternate lines of dresses, pants and blouses, creating intriguing optical effects, and mix perfectly with the soft colors and graceful and sensual fabrics used. Every piece is studied to be perfect for day and night events, to be with a timeless elegance and a contemporary edge. every piece of clothing embodies a task: to make every woman elegant and charming, with clothes that despite being at the forefront for their style and their culture, they become iconic and part of the history of this fascinating world that is fashion.